We want to reach out to all our community, we know 2020 has brought about Brexit (UK), Covid-19 and (more) Racism. (We’re only halfway through)
Its been hard to watch the news recently, and even harder to accept we live in such a world. As a family that benefits from white privilege, we want to extend a hand out to our POC, BAME communities. Please know this, we stand with you.
We also felt now was an appropriate time to say out loud what we have been discussing behind closed doors for quite sometime.
On many occasions we have looked at our website and noticed a lack of diversity. This has never been intentional, but it is the case and we are aware of it. As many of you know, we photograph our own children to model our clothes. As a small, start up business that has only been around for 2 young years we utilise whatever free, easily accessible resources we have available to us to promote our products. In this case, our kids. We wanted to put this promise out there, once Covid-19 allows, we promise to bring more diversity to our brand. Representation needs to be everywhere to help rid society of systematic racism. Please hold us accountable.
Now, what I am about to say is a little ‘new age’ but bare with me. We are currently in the Age of Pisces and moving into the Age of Aquarius (yes you have just started singing- “Aquaaariiuss”). The Age of Pisces is said to be a time of Power, Money and Control (sounds about right). The Age of Aquarius is said to be a time of Cooperation, Humanitarianism and Peace (just what we ordered). I feel we are on the cusp of Aquarius. By the end of 2020 I believe we will be in a New World, a world that communities have been striving for for decades. Thank you for staying with me! Let us know what you think!
Now is the time, more than ever, to listen, to support, to stand together against hate.
Peace and Love
Lisa, Aviv, Ella and Ozzie xxx